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How Working with a Value Added Reseller Can Maximize Your Business

Do you know what a “Value Added Reseller” is? If you are a decision maker at your company — no matter the size — and you are in need of IT solutions such as a wireless router, firewall or anti-virus software, you should be familiar with VARs. A VAR is a technology company that adds features or services to an existing hardware or software product, then resells it as an integrated product or complete turn-key solution. The added value comes from the VAR offering professional services such as customizing, consulting, training and implementation. Choosing to work with the right VAR could improve your company’s IT capabilities, save your company money and overall improve the efficiency of your business.

This week I spoke with the founder and CEO of Virtual Graffiti, Hillel Sackstein, which is based in Irvine, California. Virtual Graffiti is a VAR and a comprehensive IT solutions provider. They work with companies in business, government, healthcare and education ranging from Fortune 500 companies to small businesses with less than 10 employees. Their business model has led to them being one of the fastest growing IT solution providers in the nation.

Below, Hillel explains three important factors that Virtual Graffiti uses to offer value to their customers:

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